Marketers are already starting to produce winter holiday and material for 2019. In order to do this, they must think what will be working from a few months to a year from now. Google has given some strong clues with the summer release of their raters guidelines, the Medic Update and other news. Here are some predictions of what SEO techniques will work in 2019.
User Experience
While the importance of keywords has been declining over the last several years, 2019 may be the year that they die forever. Instead, companies need to be focusing on providing viewers with the best user experience that they possibly can provide. While you will need a responsive website, you also need to pay special attention to how fast your website loads. Personalization is going to become more important than ever before. A great site structure will become inevitable as users refuse to click on many pages to get the one that they want to see to load.
Voice Search
While many webmasters are still trying to focus on creating mobile-friendly sites, the internet is racing toward voice-first searching with more than 56.3 million smart speakers in homes currently and more are being added each day. Using longer phrases that are conversational is a must when optimizing for voice, and your content must flow fluidly. Users using a voice-assisted device are more apt to ask questions and rely on Google and other devices to answer those queries. While people can be at various stages of the buyer’s journey when using voice-assisted search, they are often looking for a place to buy a product or have an experience. Meeting user intent quickly is vital to winning voice-search.
Expertise – Authoritative – Trustworthy (EAT)
A large portion of the Google’s Search Raters guidelines dealt with expertise, authority and trustworthiness. Then, came the Medic Update that focused on the same thing. There is no reason to believe that this is going to change in 2019. Make sure that any article on your website connected to health or money is backed by tons of links to authorities, written by someone who has credentials and has appropriate disclaimers prominently displayed.
Win Google’s Search Engine Result Page
Google is determined to allow more people to find the information that they want without ever leaving their search engine result page. Since you cannot fight them, employ techniques that allow them to feature your company on their page. If you are a local company, then concentrate on getting great reviews, being mentioned by others that Google considers important and filling your Google My Business description with keywords in hopes that the company will feature you in their local pack. You may also want to create tables and other forms of data on your website allowing Google to borrow it.
Video Will Catch Up to TV
It is estimated that the number of hours spent watching video on the internet will surpass the number of hours the average consumer watches television. It is also estimated that videos will account for 85 percent of all internet traffic before December 2019. Get on board by having an active video marketing program.
While it is difficult to gaze into a crystal ball to see what next year will hold, these are our best guesses. Now is the time to prepare so contact us today to get started.
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